Kelkoo and TradeDoubler Extend Relationship Across Europe
21 July 2009
London 21st July 2009 – Kelkoo, Europe's biggest shopping comparison site, announces today that it has signed an 18 month, international agreement with worldwide digital performance marketing specialist, TradeDoubler..
The agreement represents an extension of TradeDoubler's preferred supplier status across 10 European countries. Kelkoo has a longstanding relationship with TradeDoubler and the deal builds upon an eight year agreement between the two companies which will see TradeDoubler continue to provide campaigns, affiliate marketing, tracking and reporting technology to Kelkoo into 2011.
The new deal will also see Kelkoo implement td Searchware, TradeDoubler's pay per click search management technology, across 10 markets. With millions of unique users per month, Kelkoo is faced with managing huge volumes of keywords spanning everything from financial services and retail to travel and entertainment, all of which require complex tracking and optimisation. With td Searchware's advanced features, Kelkoo will see greater flexibility in managing long tail keywords and will save time and cost efficiencies in their search activity.
The pan-European partnership spans several major territories including the UK, Germany, France and the Nordics.
Kelkoo UK Managing Director, Bruce Fair said of the deal: "We are delighted to be renewing our agreement with TradeDoubler. It is important for large advertisers to connect with smaller media owners and the best way to do this is through partners like TradeDoubler. It is also important for us to get the most out of our search marketing which is why we are looking to the td Searchware tool which will optimise returns for us and our merchants."
Dominic Trigg, Vice President Global Sales and Marketing at TradeDoubler said: "Kelkoo's strong and diverse database of retailers offers a wide range of products for media owners of all shapes and sizes. We look forward to connecting more media owners to Kelkoo's superb range of content." He goes on to say, "The extension of the deal to incorporate td Searchware is a testament to our history of high quality performance, which made it an easier choice for Kelkoo to consolidate to a sole preferred supplier for their search marketing technology."
About Kelkoo
Kelkoo.com was founded in 2000, following mergers with Zoomit, Dondecomprar and Shopgenie. Within 2 years of launching, Kelkoo became Europe's largest e-commerce website after Amazon and Ebay and the largest e-commerce advertising platform both in the UK and Europe. In the UK alone, 41 out of the top 50 retailers list their products with Kelkoo.
According to Hitwise, the leading online competitive intelligence service, Kelkoo is the UK's favourite shopping comparison site. Kelkoo also offers additional services such as Kelkoo Cashback, Kelkoo Mobile and Voucher Codes.
Kelkoo lists 3.5 million products from more than 10,000 online merchants, and attracts millions of unique users per month.
Kelkoo was acquired by Private Equity company "Jamplant" in November 2008.
About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 19 countries in Europe and Japan. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.
Please visit www.tradedoubler.com for further information.
