Build up to Christmas spreads the magic of Hamleys online
29 November 2006
Hamleys turns to TradeDoubler to manage affiliate marketing activity
TradeDoubler, a leading European provider of digital marketing solutions, announces today the launch of an affiliate programme for Hamleys, the world renowned London toy emporium. In the build up to Christmas, Hamleys has turned to TradeDoubler to help extend its reach outside the iconic London store location, and to drive increased online sales.
Working with TradeDoubler, Hamleys will use its affiliate programme to leverage the high brand value of its London store to drive traffic to its newly revamped website which has been redesigned to maximise usability. The overall objective of the affiliate programme is to increase sales and conversion rates for the website and Hamleys will work closely with a team of TradeDoubler's expert account managers and consultants to optimise the performance of its programme. TradeDoubler's pan European reach sits well within Hamleys' strategy to bring the magic of its iconic Regent Street store to a wider international audience.
Paul Currie, Trading Director from Hamleys said, "Our London store is known and loved the world over. Now, thanks to the internet we can expand our reach and allow people to experience the magic of shopping at Hamleys no matter where they live. The challenge we face is driving targeted traffic to our new website and converting this traffic into actual online sales; that's where TradeDoubler comes in. They have an excellent reputation for driving results and working with them will give us access to a wealth of online experience through their hands on consultancy service."
"We are delighted to be working with Hamleys," says Andreas Bernstrom, Managing Director, UK & Ireland at TradeDoubler. "Further to the revamp of their website, affiliate marketing is the perfect model for Hamleys to achieve its objectives in a measured, effective way with a guaranteed return on investment. With our proven experience and expertise in running successful affiliate programmes we look forward to maximising Hamleys' investment in its online strategy by delivering positive sustained results."
About Hamleys
Hamleys was established by William Hamley in London in 1760. Over the years Hamleys has developed an international reputation for choice, quality and innovation. Today, Hamleys is an internationally recognised toy retailer with ambitious plans to further grow the brand through international stores (in territories such as Dubai, China and India). Our six airport stores and www.hamleys.com enables Hamleys' magic to be delivered throughout the world.
About TradeDoubler
Founded in 1999, TradeDoubler is a European provider of digital marketing solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 16 other markets, and customers include Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
