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Features & Benefits

Extensive reach

  • Largest pan-European reach across 10 biggest advertising markets*
  • Offering you access to 69% of the total online audience
  • Broad network range from niche, specialist interest sites through to large portals
  • High quality, hand-picked and manually controlled inventory

Customised campaign management

  • Reliable campaign delivery with ROI focus
  • Advice on the best creative formats and placements for your individual campaign
  • Unrivalled expertise in delivering excellent results and ROI
  • Blend of automated and manual campaign optimisation
  • Possibility to build customised networks tailored to your specific objectives

Reliable tracking, reporting and optimisation

  • Robust, ROI focused technology
  • Real-time optimisation and reporting
  • Compatible with all third-party ad-serving suppliers
  • Manages all online creative formats
  • Blend of manual and automated optimisation to ensure the best results

Advanced retargeting solution

  • Powerful and flexible retargeting technology tailored to drive conversions and/or increase brand engagement
  • Make use of TradeDoubler's reach and retarget 69% of Europe's online population.
  • Drive retargeting campaigns across Europe supported by local expertise in 18 markets
  • Solution can be adapted to cater for needs across industry verticals and business models
  • View the collateral here

State of the art ISP-based geo-targeting technology

  • TradeDoubler offers the worlds most advanced geo-targeting technology
  • With TradeDoubler's state of the art geo-targeting technology you can define which users to target. All ISP connection points from where people connect to the Internet are graphically represented.
  • The powerful map based targeting technology gives the possibility to define custom targeting areas, leading to a more exact and flexible targeting.
  • The TradeDoubler CityName functionality can automatically add the name of the closest city, suburb, village or country in the ads to localize and customize the message.
  • TradeDoubler's geo-tergeting technology allows you to find potential customers even when they surf from abroad.
  • View the collateral here

Extensive Mobile Solution

  • Extend your current online campaign to reach users on their mobile devices which typically deliver superior results for awareness, brand favorability, purchase intent, click-through and conversion rates compared to equivalent online campaigns
  • Possibility to target your mobile campaign based on geographic location, time of day, operating system, device brand, model or operator
  • Make use of TradeDoubler's international wide network of publishers
  • Simple set up and delivery of a mobile campaign
  • View the video here
  • View the collateral here

Advanced lead generation and data capture

  • Use eye-catching online creative material to capture leads either:
    • On a bespoke landing page
    • Directly within the ad creative
  • Capture valuable data including names, email and postal addresses
  • Compile a high quality database of consumer information which can be stored for you
  • Target online users with a genuine interest in your products and services

* © 2011 comScore, Inc - TradeDoubler reach August 2011

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See also

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